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Prompt: 'a girl staring at her reflection through a shop window' Here's an example of what Adobe Firefly can do with the prompt ' a girl staring at her reflection through a shop window.' It's also got advantages over other tools, particularly when it comes to the user interface. Text-to-image is the bread and butter of any generative AI image tool-and Firefly nails it.

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With features like vector recoloring, text to vector, text to brush, and sketch to image, Adobe is catering Firefly to the needs of professional designers-while keeping it accessible to everyone. Meanwhile, Adobe is in talks with Google to integrate Firefly directly into Google Bard, Google's AI chatbot.Īdobe is rolling out Firefly to millions of Photoshop users and will eventually offer generative AI features in popular products like Illustrator, Premiere Pro, InDesign, and Adobe Express.

And indeed, in the first month after Firefly's release in March 2023, users generated more than 70 million images. Over 90% of creative professionals use Adobe Photoshop. Even with these precautions, Adobe is only allowing Firefly-generated images to be used for non-commercial purposes during the tool's beta.Īpart from its copyright-friendly (and arguably more ethical) approach, Adobe's key advantage is its massive existing foothold in the design industry. This makes it a brand-safe option for corporations and commercial design work.Īdobe also tags the images it generates with Content Authenticity Initiative metadata, which lets people know the image was generated with AI and provides attribution for content used in the image's creation. Unlike most AI tools, Firefly was trained using only licensed images and public domain content. The result? Artists are suing over alleged copyright infringement.Īdobe hopes to avoid that fate. But it's an open secret that, as Midjourney founder David Holz said in a September 2022 interview, most of them built their datasets with 'a big scrape of the internet' without seeking consent from copyright holders. The leading generative AI tools aren't keen to reveal precisely how they train their models. I took it for a spin, and in this article, I'll walk you through what makes Adobe Firefly different from other AI tools, highlight its capabilities, and help you decide if you should consider using Firefly over the slew of other art generators out there. But here's the crucial question: is it any good? Firefly's launch is a mainstream moment for AI image generation. Adobe recently launched Firefly, and it has a unique set of advantages: an intuitive user interface, a designer-focused set of features, and a massive, built-in audience.

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